About The Book

Start and Run Your Own Business
Alan Le Marinel

This book gives in-depth guidance on starting and running a business, tips on preparing and managing accounts, as well as ways on raising business finance are also covered...

About the Author

Alan Le Marinel - Alan Le Marinel is a much sought-after management consultant with a background in business banking.

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Start and Run Your Own Business

 
  1. Preface
  2. Thinking Through Your Idea Gaining The Support Of Your Family; Do You Have The Skills Required To Run A Business?; What Sort Of Business Do You Want To Start?; How Will I Start My Business?; Investing In Your Own Business;
  3. Complying With Legislation A Word Of Warning To Start This Chapter; The Different Forms Of Business; Deciding On A Business Name; Protecting Your Business Ideas; Keeping The Inland Revenue Happy; Registering For Value Added Tax (Vat); Trading Laws That Might Affect Your Business;
  4. Setting Objectives Setting Smart Objectives; Having A Clear Mission Statement; Setting Marketing Objectives;
  5. Defining Your Business Strategy Strategic Analysis; Analysing The Environment Using A Peste Analysis; Strategic Choice; Strategic Implementation; Strategic Threats To Consider;
  6. Obtaining The Right Support Business Links; Enterprise Agencies; The British Chambers Of Commerce; The Federation Of Small Businesses; Shell Livewire; The Forum Of Private Business; Lawyers For Your Business;
  7. Researching Market Segmenting The Potential Market; The Importance Of Competitive Advantage; Using A Swot Analysis; Establishing Your Unique Selling Point; Defining Your Critical Success Factors;
  8. Identifying Your Products Using The Boston Consulting Group (Bcg) Matrix; The Product Life Cycle Concept; Using The Product Life Cycle For Product Development; Using The Ansoff Matrix To Consider Products And Markets; Targeting The Right Product Into The Right Market; Understanding
  9. Setting The Right Price How Important Is Price To The Consumer?; Selecting The Right Price For Your Products; Techniques For Fixing A Price; Using Price As An Effective Marketing Tool;
  10. Employing New Staff Recruitment And Selection; Your Responsibilities As An Employer; The Rights Of Your Employee; Dealing With Tax And National Insurance; Assessing The Performance Of Your Staff;
  11. Being In The Right Place Understanding The Importance Of Location; Establishing The Methods Of Distribution; Designing The Right Distribution System; Managing The Supply Chain Effectively;
  12. Promoting Your Business Understanding The Importance Of Promotion; The Marketing Promotion Mix; Evaluating Your Promotion Options; Using Promotion Methods To Achieve Objectives;
  13. Using Professional Help Choosing And Using An Accountant; Using The Services Of A Solicitor; Using A Consultant;
  14. Compiling Financial Forecasts The Cash Flow Forecast; The Profit And Loss Forecast; The Balance Sheet;
  15. Looking At Grants And Subsidies Applying For Grants; Knowing The Difficulties; Looking For Local Help;
  16. Writing Your Busines Plan Why Do I Need A Business Plan?; Where Do I Start?; Make Sure The Content Is Understandable; Use Fact Not Fiction; What To Include; What Not To Include; The Contents Of A Good Business Plan;
  17. Raising Finance Investing Your Own Money; Short-Term Finance; Long-Term Finance; Gaining Equity Finance;
  18. Keeping Your Accounts Why You Need To Keep Accounts; Balance Sheet; The Profit And Loss Account; Comparing Actual Performance With Your Forecasts; Computerising Your Accounts; The Benefits Of Computerising Your Accounts;
  19. Looking At Franchising Options The Advantages And Disadvantages Of A Franchise; Different Types Of Franchise; What Will The Franchise Offer?; The Cost Of The Franchise;
  20. Buying An Existing Business Undertaking A Personal Inspection Of The Business; Valuing The Business; Managing The Purchase Process; Financial Considerations;
  21. Maintaining Quality Standards What Exactly Is Quality?; Linking Quality To Your Objectives; Linking Quality To Competitive Advantage; Dealing With Complaints; Introducing A Quality Management System;
  22. Exporting For The First Time Why Should You Consider Exporting?; Identifying Export Opportunities; Starting To Export; Managing The Export Process; Arranging Insurance;
  23. Dealing With Problems Formulating Contingency Plans; Avoiding Disaster;
  24. Staying Ahead Of The Competition Using Market Intelligence; Retaining Competitive Advantage; Avoid Complacency At All Costs; Establishing A Management Information System; Updating Your Business Plan;
  25. Using Technology In Your Business Choosing A Computer System; Using The Internet;